Business Development for the U.S. Market

Xceleris has created a program of innovative, value-added services specifically designed to help companies develop their business in U.S. market. These services range from strategy and planning, to channel development and managed sales.

U.S. is the largest single market, a priority for high-tech companies of all sizes with a global strategy. With the downturn of the Internet bubble mostly behind, the software market is enjoying a 4% growth in 2003 (IDC), with some high potential areas, e.g. security, collaborative applications, Web Services.

The U.S. market presents many challenges, with a greater emphasis on services and a value chain where VARs and indirect sales have a particularly active role.

Being successful in the U.S. is not only about product quality and competitiveness. It requires effective planning and preparation: given the size of the market, mistakes are costly.  Each development opportunity is different and requires a customized approach.

Our BD ValueSM solution aims at optimizing time-to-revenue while reducing exposure to costly mistakes thanks to a structured approach.

BD ValueSM: Go Fast, without cutting corners:

Defining the strategy upfront is key to success. Working closely with your management team, Xceleris will define/refine the U.S. Entry Strategy and make sure it covers all aspects: market opportunity assessment, go-to-market, MARCOM, alliances, product readiness, localization, fulfillment and support, finances, HR, legal, office location, taxes, etc.



Resource mobilization based on an effective roadmap. Operation planning at the right level of detail to make sure that your company is aligned with a effective execution plan based on results, to greatly reduce the risk of mistake.



BD ValueSM the key to a fast-paced execution. Xceleris professionals and Xceleris partners will accelerate your reach to targeted OEMs, System Integrators, VARs and direct customers thorughout the U.S.

Xceleris will assist you throughout the three development phases, thanks to a unique combination of experience… 

  • Management and marketing consultants with Big-5 background know how to define a strategy and plan for its implementation.
  • Industry executives who from experience know how to successfully run a business in U.S.

 …and a common desire to preserve the values that make a difference in terms of client success and satisfaction.



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