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Business Development for the European Market

Xceleris has created a program of innovative, value-added services specifically designed to help companies develop their business in Europe. These services range from strategy and planning, to channel development and managed sales.

The European Union is the second largest market for technology with 30% of global IT and Communications spending. It is a priority for companies of all sizes with a global strategy. Now is a great time to enter the European market:

  • Integration into a genuine single market is progressing rapidly, helped by the progress of the Euro currency, increasing labor mobility and more aligned regulations.
  • With the right channels, international sales can be highly profitable, as for instance generated through VARs and distributors.

Being successful in Europe is not only about product quality and competitiveness. It requires effective planning and preparation: given the size and diversity of the market, mistakes are costly.  Each development opportunity is different and requires a customized approach.

Our BD ValueSM solutions aim at optimizing time-to-revenue while reducing exposure to costly mistakes, thanks to a structured approach.

BD ValueSM: Go Fast, without cutting corners.

Defining the strategy up front is key to success. Working closely with your management team, Xceleris will define/refine the European Entry Strategy so it covers all aspects: market opportunity assessment, go-to-market, MARCOM, alliances, product readiness, localization, fulfillment and support, finances, HR, legal, office location, taxes, grants, etc.



Resource mobilization based on an effective roadmap. Operation planning at the right level of detail to make sure that your company is aligned with a effective execution plan based on results, to greatly reduce the risk of mistake.



BD ValueSM  the key to a fast-paced execution. Our network of specialized partners accelerates your reach to targeted OEMs, System Integrators, VARs and direct customers throughout Europe.

Xceleris will assist you throughout the three development phases, thanks to a unique combination of experience.

  • Management and marketing consultants with Big-5 background, know how to define a strategy and plan for its implementation.
  • Industry executives who from experience know how to successfully develop a business in Europe.

 …and a common desire to preserve the values that make a difference in terms of client success and satisfaction.



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